Picture of Crystel Figaro

Marketing has never been “just a job” for me. It is a lifelong curiosity that’s shaped a 15+ year career leading and building marketing and communications functions across education, technology, not-for-profit, and e-commerce.

Known for restructuring and building marketing functions from the ground up, I specialize in leveraging data-driven strategies to deliver significant results, from driving double- and triple-digit growth to establishing scalable marketing and communications models, my focus is simple: devising uniquely innovative marketing strategies that cut through the noise (and works!).

At this juncture of my career, what energizes me most?

‘Marketing That Matters’ where marketing, communications, and strategic leadership can be leveraged for meaningful community impact.

An avid reader and unapologetic lifelong learner, I have returned to the academic arena to undertake my Master’s at Schulich University, a program that is equal parts rigorous academic insight and real-world application. This represents a meaningful investment in myself and my dedication to staying current, but to bring even greater purpose, creativity, and strategic vision to purposeful #MarketingThatMatters.

I believe that passion for what you do, fueled by curiosity that compels, is the ultimate competitive advantage.